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Pay Per Click(PPC)

Learn PPC training course
Google AdWords Training

  • 1. Introduction to AdWords
  • 2. Account management
  • 3. Campaign and ad group management
  • 4. Keyword targeting
  • 5. Language & location targeting
  • 6. Ad formats
  • 7. Budgets and bidding
  • 8. Measurement and optimization
  • 9. Managing multiple accounts
  • 10. Ad Formats
  • 11. Ad & Site Quality
  • 12. AdWords Tools
  • 13. Performance Monitoring and Reporting
  • 14. Optimizing Performance
  • 15. Performance, Profitability, and Growth
  • 16. Display ads on the Google Display Network
  • 17. Google Analytics
  • 18. E commerce Tracking Analytics

Session 1:
Intro to AdWords
Session 2:
Proper Account Set Up
Session 3:
Advanced Features
Introduction to Online Advertising
  • What is pay-per-click
  • Features & benefits
  • Google search & content network
  • Account structure
  • The interface
Benefits and features of AdWords
  • Cost
  • Timing
  • Flexibility
Basic Terminology
  • Keyword
  • Cost-per-click
  • Clickthrough rate
  • Impression
  • Landing page
  • Conversion
  • Conversion rate
  • Ad position
  • Quality score
  • SEO v. SEM
  • AdWords v. Adsense
Creating a Campaign
  • Language and location targeting
    • Targeting guidelines
    • Excluding locations
    • Making custom targeting
  • Writing ad creatives
    • Editorial policies
    • Ad writing exercise
  • Building a keyword list
    • Best practices
  • Match types
    • Broad, phrase, & exact
    • Negative keywords
  • Setting bids and budgets
    • Daily budget
    • Minimum & Maximum bids
  • Using the Traffic Estimator
Optimization
  • Optimize to increase traffic
  • Optimize to increase quality score
  • Optimize to increase landing page quality
  • Optimize for the Google network
Reports
  • Creating and analyzing reports
  • Saving reports and report templates
Google Analytics
  • Basic linking to AdWords
  • Analytics dashboard
  • Using All Traffic Sources, and Site Usage
  • Tracking goal conversions
  • Tracking keyword performance
Proper Account Structure
  • Account
  • Campaign
  • Ad Group
  • Keywords

AdWords Interface

  • Campaign management tab
  • My account tab
Editing Campaign Settings
  • Basic settings
    • Setting start and end dates
  • Budget options
    • Delivery methods + Standard & Accelerated
  • Networds and Bidding
    • Choosing content or search
  • Ad scheduling
    • Multiplying bids
    • Setting times of day that you want your ads to run
  • Ad Serving
    • Setting ads to “Optimize” or “Rotate”
Tools
  • Campaign optimizer
  • Keyword tool
  • Traffic estimator
  • Ads diagnostic tool
  • Ads preview tool
  • Disapproved ads
  • Conversion tracking
  • My change history
  • AdWords Editor
Bidding
  • Manual bidding
  • Changing bids through “edit keyword settings”
Other Advertising Options
  • Image ads
  • Video ads
  • Local business ads
  • Mobile ads
Billing cycle and options
Steps to setting up an account
  • Starter vs. Standard
  • Choose Currency
  • Create your first campaign